I'm Craig Yamey, a graphic designer and illustrator with over 25 years of experience creating bestselling retail ranges for museums, galleries and cultural institutions.
I founded MUSEO DESIGN to help museums turn stories into products. Drawing on archives, collections and exhibitions, I create distinctive retail graphics that connect visitors with the subjects they love and give them something meaningful to take home.
Over the years I've worked with organisations including the British Library, Houses of Parliament, Science Museum, Westminster Abbey and Royal Museums Greenwich. Every project is different. One day I might be developing a playful children's range inspired by a historic collection, the next creating a psychedelic Alice in Wonderland series.
My approach is rooted in storytelling rather than a fixed visual style. Every collection begins with the subject matter, resulting in designs that feel authentic, engaging and commercially successful.
Designing for museum retail is about more than creating attractive graphics. Every product has to tell a story while earning its place on the shelf. That's the challenge I've enjoyed solving for over 25 years.
What Clients Say...
01
Duncan Sanders
British Library
"Craig is super to work with! He produces fantastic, detailed artwork at a phenomenal pace and really has become part of the team. I am perennially amazed at how quickly he assimilates the essence of each brief and responds with succinct, imaginative designs that are entirely fit for purpose, and wonderfully commercial."
02
Diana Christou
Houses of Parliament
"I have always received excellent service from Museo Design. Timing and creativity have always met expectations and everything is communicated in a professional and timely manner. I consider Museo Design a partner who has proven to be creative both in design and in problem resolution. Museo Design work above and beyond to achieve the best results, always keen from start to finish."
03
Sarah Hardman
National Maritime Museum
"I’ve worked with Craig on a number of projects, producing artwork for bespoke product collections. He completely understood our needs, and produced finished work quickly. Craig was very easy to work with and I wouldn’t hesitate to recommend his services."
04
Vicky Rawlings
Westminster Abbey
"Craig has been a delight to work with - exceeding our brief and expectations on the first proposal. Delivering a commercial and exciting design in a timely fashion, I wouldn’t hesitate to recommend Museo Design."